Graphic Communications Group - Harmonization
Objective: In the early 2000’s - Kodak went on a buying spree and bought several midsized and smaller companies. The massive goal was to create a “golden thread” between all these now diverse appearances, into a cohesive theme recognized as Kodak. This directive manifested not only to the physical products themselves, but into packaging & marketing, and further into user interfaces of 100’s of solutions.